Airhubapp Team 
Mar 1, 2023 
15 Min Read 
Discovering the World at ITB Berlin: A Guide to the Largest Travel & Tourism Trade Fair 2023
The largest travel and tourism trade fairs worldwide include ITB Berlin. Each year, it is held in Berlin, Germany, and attracts hundreds of exhibitors from around the globe to display their goods and services to both travel industry professionals and customers. The trade show covers all aspects of the travel and tourism industry, including airlines, hotels, tour operators, travel agencies, tourism boards, and many more.
ITB Berlin is the family gathering of the entire tourism industry.
- It offers a forum for companies to network, make alliances, and keep abreast of the most recent trends and developments in the market.
- In addition to the trade fair, ITB Berlin offers a wide range of conferences, workshops, and other events on subjects like destination marketing, sustainable tourism, and travel technology.
- ITB Berlin normally takes place in the first few weeks of March, with the 2023 event set for March 7-9. The event is held in Messe Berlin, one of the city’s biggest exhibition venues, and it covers a variety of travel and tourism-related issues, such as ecotourism, adventure tourism, culture tourism, and more.
What’s new at ITB Berlin this year?
• This year ITB Berlin has in store 3 days of pure business, with B2B only starting on Tuesday, the 7th of March, and ending on Thursday, the 9th of March.
• But that’s not it; they have more in store with so many new projects and new topics at ITB Berlin.
• For example, they have a media Monday on the 6th of March. Then they have a new ITB Lighthouse Stage, showcasing exhibitors from several segments such as adventure travel & youth travel, responsible travel & career, as well as LGTBQ.
• ITBxplore is the new digital platform, which is basically an online profile of all the companies attending ITB Berlin. And having the opportunity to network with the top buyers of the industry.
• And for all the people who will not be able to join ITB Berlin this year, they do offer a fully digital ticket this year. So go on their ticket shop, grab your tickets, and be live online at ITB Explore.
Location: ITB, Berlin-Messe Berlin
How can visitors register and purchase tickets for ITB Berlin?
By visiting the official ITB Berlin website, https://www.itb.com/en/trade-show-brands/ visitors can register and buy tickets. The registration process typically involves creating an account and providing basic information about the visitor’s business or interest. Tickets are available via mobile and allow a contactless entry to the ITB Berlin exhibition grounds.
• Each ticket you purchase grants you personal access to ITB-xplore, ITB Berlin's digital industry platform. Get in contact with exhibitors and other trade visitors now, in the run-up to the March show, and you'll reap a slew of other benefits.
• Whether you are planning to attend the event for all three days or just any one day, you get an option to choose while purchasing the ticket.
• They are offering a ‘Permanent ticket for trade visitors, which is valid on all three days of the trade show at EUR 75.00.
• The second option to choose from is the ‘Day Ticket for Trade Visitors’ that is valid for a single admission at only EUR 49.00.
• If you are unable to travel to Berlin, you can participate in ITB Berlin 2023 virtually. Such a ticket includes your profile page on our digital industry server, ITBxplore, where you can network with other attendees and watch live streams. The platform is already available to you.
• If you are purchasing tickets from outside the U.S., you can connect with their international representatives in your own country.
• When doing so from one of their global representatives in your country, foreign visitors benefit from additional special conditions. They will also gladly assist you in planning your trip to the exhibition and with visa inquiries.
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• Pivotal Information: Consider purchasing your tickets early and online. There will be no on-site ticket sales or registration desks at the entrances.
Are there any travel or accommodation packages available for attendees of ITB Berlin?
Many hotels and accommodations in Berlin offer special rates and packages for those attending the event. Finding hotels close to the Messe Berlin exhibition center, where ITB Berlin is hosted, requires getting in touch with them personally to inquire about any special deals for ITB Berlin guests.
Overall, there are usually several options available for travel and accommodation packages for ITB Berlin attendees, so it's important to shop around and compare costs to get the best Berlin.
What are some of the notable events or attractions at ITB Berlin?
One of the biggest travel and tourism trade shows in the world is ITB Berlin, commonly known as the International Tourism Exchange Berlin.
The event includes exhibitors from all around the world displaying their travel and tourism-related destinations, goods, and services.
Attractions and important events at ITB Berlin include:
- Adventure Travel and Responsible Tourism: ITB Berlin features a special section for these topics. In this area, exhibitors are showing off eco-friendly travel options, adventure travel destinations, and sustainable tourism practices.
- ITB Berlin Convention: The ITB Berlin Convention provides a forum for networking and idea exchange among professionals in the business. The convention offers a variety of workshops, discussions, and presentations on subjects connected to tourism and travel.
- Entertainment and culture programs: ITB Berlin offers a variety of culture and entertainment events, including international music, dance, & shows. Visitors have the opportunity to explore the cultural richness of various locations.
- ITB Berlin offers country and regional pavilions where exhibitors highlight the finest of various travel destinations. These pavilions give visitors the ability to discover various customs, sights, and experiences from throughout the globe.
What are some of the main subjects discussed at the ITB Berlin conference and workshops?
The conference and workshops at ITB Berlin, one of the biggest travel trade fairs, cover a wide range of travel-related themes. Throughout the conference and workshops of ITB Berlin, the following important subjects were covered:
Travel Technology: This subject addresses the most recent developments in the field, including mobile applications, online booking services, and digital marketing techniques. Developing environmentally conscious and socially inclusive tourism practices is the main emphasis of the issue of sustainable tourism.
The newest trends and tactics in destination marketing, including social media marketing, influence marketing, and content marketing, are covered in this topic. Best practices in customer service, revenue management, and hospitality and hotel management are covered in this topic.
Consumer Behaviour and Travel Trends: This topic discusses current consumer behavior changes as well as new markets and niche tourism.
- This topic focuses on the most recent safety & security precautions for passengers, such as risk management, emergency response planning, risk management, and crisis communication.
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